Guide Startups

Sarah AI

Winter 2026 · Active

AI Agents for CPG ops

Location: San Francisco, US

Founded: 2025

Team size: 2

Industries:

About

Sarah AI is building the AI-native operating system for consumer goods brands—an autonomous supply-chain brain that replaces legacy ERPs and actually runs the business. Founded by Chris (2x Founder; ex-CEO at Better Nature; Forbes 30U30) and Dirk (ex-Google Data, Analytics & AI Lead), we’re backed by YC (W26). In our first month full-time, we’ve raised $1.6M and secured rapid commercial traction with 15 design partners and a growing pipeline of 30+ brands. Our mission is bold: give CPG brands completely hands-free supply chains that run themselves through Sarah, their AI ops assistant. We’re now growing a small, world-class team of builders excited to reinvent how physical goods companies operate—end-to-end, autonomous, and AI-first. If you want to work on hard problems, ship fast, and define the future of autonomous operations, you’ll feel right at home here.

Founders

  • Dirk BreeuwerFounder

    Building Sarah AI, the AI operations team for CPG brands | Ex-Googe Data, Analytics and AI Lead | Guatemalan

  • Christopher KongFounder

    2× founder; ex‑CEO at Better Nature (leading pan‑EU alt‑protein brand); Forbes 30 Under 30. Currently building Sarah AI, the AI operations team for CPG brands.