PINA | Guide Startups

About

At PINA, we are designing and building the future of personal finance with a mission to help everyone achieve financial freedom by providing products and advice that make complicated financial decisions simple and relevant. We seamlessly integrate money management and investing into one app to allow people to manage their finances holistically. Users can see their net worth, monthly cash flow and how their budget has changed over the past several months. All of this is automated and designed to help them achieve the savings goal which they have set . In addition to money management, we focus on making investing easy with pre-built portfolios and automatic rebalancing. When you sign up for an account, it offers the option to pick an expertly built portfolio, or you can choose to build your own.

Founders

Daniel van LeeuwenFounder

Founder at PINA. Previously worked @ Grab as Country Marketing Head for Indonesia, where I was responsible for driving the brand and marketing strategy for the Grab mother brand and all products under the super app ecosystem. Have 15+ years experience across design, tech, and marketing.

Hendry ChouFounder

Previously lead product and design in Zenius

Christian HermawanFounder

Over 20 years experience in capital market. Managing a company with USD 150 million transaction value per month with USD 300 million asset under management.

Fajar KuntoroFounder

10+ years working at multinational digital & innovation design agency. led project on web, mobile, data, enterprise solution, marketing & personalisation stack, and digital transformation for FMCG and financial Industry / Brands. Started my career as fullstack engineer, led a team of engineer after moved back from UK