Guide Startups

Novig

Summer 2022 · Active

America's #1 Sports Prediction Market

Location: New York, US

Founded: 2021

Team size: 30

About

Novig is a sports prediction market that eliminates the need for traditional sportsbooks by creating a two-sided marketplace. We do this by enabling users to trade directly against friends or the market, rather than against the house, making the betting experience more efficient, fair, and, most importantly, profitable.

Founders

  • Jacob FortinskyFounder

    Jacob is the founder and CEO of Novig. He has experience in investment banking, legislative research, and financial trading. Jacob’s also been a sharp sports bettor for years, and after getting banned from sportsbooks for being profitable and growing frustrated by the inefficiency and discrimination that plague the industry, he set out to build a public betting exchange.

  • Kelechi UkahFounder

    Co-founder & CTO @ Novig