Guide Startups

Diversion

Summer 2022 · Active

A scalable, cloud-native Perforce and Git alternative

Location: San Francisco, US

Founded: 2021

Team size: 14

About

Diversion is a modern alternative to Perforce and Git, designed for digital entertainment industries like games, virtual production, animation, and 3D/VR. It streamlines collaboration by providing GitHub-like version control for large files and complex projects, integrating seamlessly with tools like Unreal Engine. Built for studios handling massive assets, Diversion ensures efficient workflows, secure storage, and effortless tracking of project history, making it the go-to platform for creative teams managing evolving digital content.

Founders

  • Sasha MedvedovskyFounder

    A software engineer, engineering manager and product manager with 20+ years of experience. Served as an officer in an elite Israeli cyber-intelligence unit (8200). Co-founded Leprechaun (bootstrapped to high profitability, sold in 2012) and Adience (sold in 2015). MSc. in Computer Science and MBA from Tel Aviv University, cum laude.

  • Egal LazarevFounder

    Egal kicked off his career in software at middle school, building Israel's most popular Pokémon website at the time (2001-2003). After completing a Computer Science BSc in Tel Aviv University, he joined the Technological Unit (81) of the Israeli Intelligence Corps, to develop communication protocols and applications, and low-level unix drivers and tools. Later he worked at several startups in engineering and leadership roles and founded several others. Current mission is Diversion.