Guide Startups

Bree

Summer 2021 · Active

Chime for Canada, starting with cash advances

Location: Vancouver, Canada, CA

Founded: 2021

Team size: 2

Industries:

About

Bree is building a challenger bank for the 11 million Canadians living paycheck to paycheck, starting with interest-free cash advances. We make money through tips and an optional, same-day express fee. By solving our customers' most urgent problem—illiquidity between paychecks —our cash advance business is a cheap, but profitable and repeatable hook that builds distribution for a broader challenger bank. This represents a $9 billion revenue opportunity in Canada.

Founders

  • Alexander LiFounder

    Born in China, raised in Canada and currently based out of Vancouver. Studied CS + Business in college and did 2 years of investment banking at JP Morgan in San Francisco prior to working on start-ups.

  • Adam KangFounder

    Founder at Bree. Previously worked in investment banking at J.P. Morgan and as a software engineer at Darkstore.