Beluga Labs
Spring 2025 · Active
Rippling for Content Creators
Location: San Francisco, US
Founded: 2024
Team size: 2
Industries:
About
The rapidly growing creator economy ($250B+) consists of millions of solo entrepreneurs still managing complex business finances with spreadsheets and a patchwork of disconnected tools. They face volatile multi-source income, unique business expenses, and daunting U.S. tax obligations: leading to significant stress, lost time, and missed financial opportunities.
Beluga Labs is building the financial operating system for these modern solopreneurs. Our platform starts with intelligent bookkeeping: we connect all their financial accounts, use AI to automatically categorize income and expenses, and assess their potential tax deductibility, giving creators a clear picture of their business finances and tax preparedness. This core solution, already actively used for expense management and tax Q&A, is the first step. We will rapidly expand to automate quarterly tax filing and payments, then provide integrated tools for S-corp formation and management, payroll, and benefits: truly becoming the 'Rippling for content creators.' Our success means creators save more money, reduce administrative burdens, and can confidently focus on their craft and growth within the creator economy.
Founders
Fernando YoungFounder
Co-founder and CEO of Beluga Labs. Studied Sociology at Harvard and cross-enrolled at MIT Sloan. Perviously part of the GTM team at Meta, led sales at Dare Drop, and was most recently a Senior Account Executive at HubSpot. Now building Beluga Labs to help content creators operate more like a business.
Jack SwisherFounder
Co-led AI R&D at Bubble designing a text to app generator in Bubble's native, drag and drop language. Studied Computer Science and Statistics at Harvard and wrote a thesis on evaluating generative models. Now building Beluga Labs to power the finances of the creator economy through the power of AI.